How To Use Linkedin Effectively In 2019

From my perspective, Linkedin is a social media platform that seems to get overlooked. You create a profile, list your job history, and connect with some people you’ve worked with over the years. From there you may or may not get lucky enough to get found by a recruiter. Otherwise, your profile simply sits there and collects virtual dust. That’s the way I used to view this platform. Much like a lot of people, I have spent a lot of time wondering if Linkedin was an effective job search/networking tool. However, thanks to some experimentation and the desire to grow my blog, I may have learned some of the secrets to success.

Content Is King

The saying in the heading is probably one you’ve heard before. In general, there are many ways to create content on the internet. Some are more intimidating than others. However, creating content on Linkedin could prove to be the smartest thing you’ll ever do. From writing articles to posting videos, Linkedin gives users the opportunity to showcase the person behind the profile. I accidentally learned how powerful posting your content can be. Once I started promoting blog posts on the site, I started to see more activity outside of my immediate network. This lead to me connecting to likeminded professionals who have the same goals as me. Very good things started to happen thanks to me simply promoting my blog posts.

Creating quality content that entertains, informs, and educates fellow LinkedIn users can take you a long way
Creating quality content that entertains, informs, and educates fellow LinkedIn users can take you a long way

Gravitate Towards Influencers

Finding the “true” leaders who have the right mindset isn’t an easy thing to find. However, I managed to get lucky. One incredible influencer was kind enough to create a “networking” post that invited her followers to find each other. Thanks to a simple like, comment, and a little effort in my part, I have taken posts like this and built up a network. For years I struggled to reach the coveted 500 plus connection benchmark. It’s been about six months since I found this influencer and I now have well over 1,000 connections. However, it’s not about simply “collecting” the connections. A lot of value has come out of this.

Join The Conversation

One aspect of social media that tends to get overlooked is the “social” part of it. There are some who think that simply liking a few posts will help to boost your profile. However, there are so many intelligent conversations to join in on. From personal experience I can tell you that posting a well thought out response to a post can do you a lot of good. It not only shows interest in other people’s content, it may also help you to find other likeminded connections. If you don’t join in on the conversation, you are missing out on opportunities to grow your network.

It's easy to hit the like button and move on. However, if you really want to make an impact on LinkedIn, leave a comment
It’s easy to hit the like button and move on. However, if you really want to make an impact on LinkedIn, leave a comment

Meet The People Behind The Profile

When it comes to this point, I got extremely lucky. The concept of organizing Linkedin networking events has become a thing in recent years. I happen to live in an area where the enthusiasm for these events is felt by the organizers and the attendees. Personally, I’m not always that comfortable in networking situations. However, after discussing it with some of my connections, including the person who runs it, I decided to give it a shot. After attending four events I must say that it is one of the best decisions I’ve ever made. Meeting my Linkedin connections in person has really changed my outlook. It makes those connections feel so much more real. It’s forced me to go outside of my comfort zone. I’ve met some amazing people as a result.

Networking through the LinkedIn platform is a great step, but getting out there and meeting your connections in person makes a bigger impact
Networking through the LinkedIn platform is a great step, but getting out there and meeting your connections in person makes a bigger impact

Don’t Tell Them, Show Them

Creating a well thought out profile that showcases your skills and experience is a great thing. It certainly doesn’t hurt to make a good first impression with nicely written details about your career and a great profile picture. However, this isn’t everything. Much like I emphasized in the first point, what you show people means a lot on Linkedin. Post a video in order to showcase your knowledge and speaking skills. Create an article if you feel passionate about a topic. Showcase creative projects such as blog posts, infographics, video projects, etc. Simply creating a post will also suffice. The key is to stop thinking about Linkedin as a platform where you might be lucky enough to get discovered. Think of it as an opportunity to show the world what you’re about.

A good profile is important on LinkedIn, but creating meaningful content will take you a long way on the platform

How Has It Helped Me?

This whole post is a reflection of my story, but it might help to sum it up in a more straightforward way. This platform has injected a lot of confidence in me. If you had asked me to post a video on social media a year ago, I probably would have hesitated. Today? Not only am I searching for new ways to present information I want to discuss, I am seriously considering creating my own Youtube show. I can’t claim to be 100% comfortable with networking and approaching people in person, but I am much more at ease with it thanks to Linkedin Local. A year ago I didn’t really have any serious connections. Today I can say that I have several great connections that I also consider my friends. I’m not good at leaning on others, but feel much more comfortable with it thanks to my experiences. Linkedin has helped me to see the true potential within me.

LinkedIn Local Baltimore has had a huge impact on me. I've met a lot of great people and it has been great for my confidence. Plus I earned an awesome beanie hat!
LinkedIn Local Baltimore has had a huge impact on me. I’ve met a lot of great people and it has been great for my confidence. Plus I earned an awesome beanie hat!

What Should You Do?

For those of you who aren’t comfortable with networking events or can’t fathom the idea of posting a video, let me try to ease your anxiety. Take baby steps when it comes to Linkedin. Don’t put too much pressure on yourself. It’s ok to hang out in the background and do your research. Find out who the key influencers in your field are. Study how the most experienced users post their content. Preliminary study and research may make the idea of getting involved seem less overwhelming. The key is to make sure that eventually you take the next step and start challenging yourself. That’s what it’s all about after all.

Want more of my insight into Linkedin? Check out this piece I wrote my first experience with Linkedin Local and discovering the power of the platform:

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2 Responses

  1. Ricardo says:

    Funny I came across this post as I just made a LinkedIn page a couple hours ago.
    I will take one thing away from this which is commenting on peoples post… but this is a post I will be coming back too.

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