5 Ways To Improve Your Pinterest Game

Unlike my Twitter and Instagram accounts, I can’t claim to have thousands of followers on Pinterest. This first sentence may make you scratch your head and wonder why I would write a piece about this topic. However, the fact that I’ve come THIS far with Pinterest is actually a pretty good achievement. Especially since I haven’t worked on it a whole lot in awhile. The Melyssa Griffen’s of the world swear by Pinterest and have the success to prove that it does work. Although I can’t claim to have had this kind of success,  I can say that gaining followers and traffic to your blog through your Pinterest is possible. I may not be able to tell you how to get followers to your blog in droves, but I can tell you how to get your feet off the ground. I find that most people I talk to don’t understand how to use Pinterest at all. That, more than anything is what inspired me to write this list. Without further adieu, here are five things you can do to get your Pinterest off the ground and get some activity generated.

Tailwind Visual Marketing Suite

1. Organize Your Boards & Pins

Before you do anything else you should make sure your page is organized. You may want to name your Pinterest account after your blog so that your branding stays in sync with the name of your blog. This goes for any pictures of descriptions you use for your account. Make sure all the information you place on this page lines up with the goals and mission of your blog. The best thing you could do on your bio is make sure the description is “punchy” or in another words, gets right down to the point of what you want to communicate. Stay away from typing out an actual paragraph. Instead, think of keywords that describe the mission of your blog/social media presence.

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Instead of writing a paragraph formatted bio, use keywords to describe your blog and Pinterest account mission.

2. Use Keywords

Speaking of keywords, this is not only very important when typing out your bio, it also plays a big role in how you name your boards. Although you will need to create a board for your own blog, it will also be smart to plan for pinning pins that may not have anything to do with your blog at all. There are certain pin topics such as food, social media, diy, and other topics that tend to be hot in the blogging and pinning world. If you’re a blogger already you will know this, but once you start setting up your Pinterest account, this will become very obvious. As time goes by, you will learn what topics trend the most and what to look out for. You will especially notice this if you decide to use Tailwind.

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With the help of Canva and the use of keywords, you can organize you can make your boards searchable and give them a nice clean presentation.

3. Start Using Canva

A general rule of thumb on Pinterest is that most people who use it like when re-pinable content has a vertical pin they can use. You’ll find that not many pins are horizontal. Those types of pins tend to not get as much action as others. Even if you don’t have a vertical picture in your blog, you should log into Canva and create one in order to increase the likelihood of your pin getting re-pinned by others. Another good reason to use Canva is because you will want to create a cover for all of your boards. These covers also need to be vertical. If you find a good theme for your Pinterest site, you might want to use it as the board cover for all of your boards. I’m not completely sure how much this matters, but I’ve noticed a lot of other bloggers doing that. At this point, I have opted to mix things up a little more and try to give each one of more boards a different theme. Canna does charge a small fee for some of the layouts they have, but a good percentage are free. They give you many options on layout themes, text, etc. Once you’re done creating a layout, you can not only save it to your account, you can also download it to your pc/mac and upload it to your blog, Pinterest board, etc. I recommend downloading your Canva layout as a .Jpg just to make it easier.

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Canva has tons of great design ideas for your blog, Pinterest boards, media kits, and other design needs.

4.Join Facebook Groups

I know I talked about this in my blog about Instagram, but I can’t emphasize how helpful Facebook groups have been to my success as a blogger. To be honest, I wouldn’t have the few hundred followers I have on Pinterest if it weren’t for these groups. Much like Instagram groups, most groups for Pinterest will also have themes where they ask the community to follow, repin, and comment on your pins in exchange for the same services done for other members. It’s a great way to connect with other bloggers, see how others are setting up their accounts, and it gives you a good idea of how to grow your account. I have to admit that I haven’t spent quite as much time on growing my Pinterest here of late since some of my other social media accounts have really taken off, but I do plan to move forward with the plan I have laid out in this blog as it has helped me to gain a much better understanding how to use this site. Pinterest groups will not only help you with your following, but you will most likely pick up a few tips along the way too. The admins of these groups tend to be very good at helping fellow bloggers grow their accounts.


This is only a small sample of the type of groups you could find on Facebook!

5. Sign Up For Tailwind

Once you do all of the other steps, Tailwind is the most natural next step. If you’ve been visiting my blog over the past few months, you’ve probably noticed quite a few ads for Tailwind. I started placing these ads on the site not only to see if I could actually make a buck or two off of the referral to the site (unfortunately I haven’t made any money!), but also to educate bloggers who happened to visit. The popularity of this app has really picked up a lot this year, but there are still many people who aren’t aware of it. Tailwind allows you to schedule all of your pins in advance. According to some google research i’ve done, the more you pin, the better your chances are of getting your own stuff repined. As a result, you will generate more traffic to your blog. With the exception of a few days here and there, this hasn’t been the case for me. However, I do know that using Tailwind will generate a lot of traffic to your Pinterest account. I’ve gotten many repins of desserts and recipes I’ve pinned on Tailwind over the past several months. That tells me that Tailwind does work! Apparently, if you join Tailwind Tribes, this will also increase your success. I’ve tried joining tribes, but again, I haven’t been able to fully commit to it to see what kind of success I can truly have with it. I just know that this has worked for others, I’ve seen some success from it, and if you are persistent enough, you will see some results from it too. This is a very important tool that a lot of bloggers use to gain more traffic.

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Pay attention to the number for each pin you schedule on Tailwind. The higher the number, the better the odds of that pin getting repined!

Some Final Thoughts on Pinterest

Will this piece help you to gain tons of traffic to your blog? Maybe. I certainly hope so. The whole point of writing this blog is to atleast help beginners see what tools they need in order to get the ball rolling. When I first started hearing about the power of Pinterest, I created an account and I tried and tried and tried to figure it out. It didn’t really make sense to me. I had no idea how to find other bloggers, how to set up my account, or how to gain tons of traffic through it. Although I don’t yet know how to generate more traffic through my account, I atleast know how to set it up and get in the game. Based on conversations I’ve had with other bloggers, it seems like many of them don’t understand it either. As far as I know, this is one of the best ways to go about setting up your Pinterest account. With all of this being said, let me know if you have any Pinterest secrets. What kind of success have you had using this site?

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7 Responses

  1. thanks for this post because right now, I really suck at Pinterest !! :/
    I hope you have a great week ahead !! 🙂 xoxo!

    • Marc Schmidt says:

      No problem! I did this piece because I hate seeing people struggle with Pinterest. It took me a ton of work just to get as knowledgeable as I am. I hope some of these tips help you to get going in the right direction! Have a great week!

  2. krismadeablog says:

    Thanks for this. Pinterest is a little confusing for me.

    • Marc Schmidt says:

      You’re not alone Kris! A lot of people (including me) have been confused by Pinterest at some point. Hopefully the advice I’m giving here will help some people out!

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